11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 is a loose term, gt ara , ;teeing nothing to the advertiser. q It often indicates simply the number of" sale or return" copies printed; it always include

alone reflect accurately the number of those who BUY—and therefore read any raper. Its NETT SALES to the RIGHT PEOPLE are the REAL CIRCULATION, for which a lone the advertiser should pay. THE KINE, THE ONLY FILM PAPER WHICH HAS ABOLISHED ALL USELESS READERS BY A TRADE SUBSCRIPTI

I was interested to read your article, entitled "Possibilities" in your issue of September 8. May Ibe allowed to point out where I believe the writer of this article has gone wrong? In the first place, it is assumed that the relations of the First National Exhibitors' Circuit of

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such who gave you performance in "In The Dark, " brings all her accomplishment and charm to this sympathetic heart-searching love of this superb story. AUGUST GENINA U.C.I. SUPER-PRODUCTION 11111111111111111111111111111111111111111111111111111111111111111111111111111111411111:1

A New York nress telegram on Saturday last announced an "amalgamation" between Associated Producers and Asscciated I irst National, mentioning a capitalisation of £10,000,000 for the joint concern. Although definite confirmation is lacking on this szde, and It is possible that a

S Bratz, are firm for the " contingent " system, by which so much value in imported goods is balanced against so much exported, and possibly have the power to get their way sooner or later. • • • Now Italy comes into the problem. he British Consul-General at Milan has pointed ou

Estimates gladly submitted free tor decorations fibrous plaster work, draperies, seating. carpets, etc. HARRODS LTD BROMPTON ROAD LONDON SWI 3 1 11111111111111111111111111111111111111111111111111111111111111111111111111111111111113111111111111111111111111 1 111111 11111111111111

"There was a man in the land of Us whose name was "—what? In case any reader should be doubtful, let it at once be stated the above short quotation is not taken from the "Wanderings of Wah-Dah," but is, in fact, the first part of the first verse of the first chapter of the book